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Online fitness + nutrition coaching for a more active and athletic mid-life and menopause. 

Imagine yourself
going from being an AFTERTHOUGHT
to feeling like an ATHLETE

Capable. Confident. Strong.

The problem is that when it comes to feeling better, getting stronger, being more durable, staying active, and eating well, most people don't know where to start.

And if that's you, we don't blame you.

Because with so much information (lots of it bad) at our fingertips, it’s gotten confusing, overwhelming, and stressful.

And let’s face it, diet + exercise culture hasn’t exactly made it an enjoyable process either — with all its attempts to motivate us to “get fit” by pointing out all the things about ourselves that we should be disgusted with.

And then there’s all the other things on your to-do list and the fact that our culture applauds being “selfless” so you keep getting shoved off your own priority list day after day.


This trifecta of obstacles – not knowing where to start and who to listen to, managing the body shame coming at you from all angles, and not having enough hours in the day to “do it all” – leads to inaction.

You continue prioritizing everything else — work, family, other people’s success + happiness — and abandon yourself.

Your needs + goals sit on a shelf, waiting, collecting dust, withering away. 

And you’re feeling it in the form of:

  • constant aches + pains
  • loss of strength + mobility
  • being tired all the time
  • declining health
  • having to say “no” to being active the way you used to be for fear that you’ll pay for it for weeks after


And suddenly, you feel uncomfortable and not at all confident about doing the things you once enjoyed. You feel your sense of identity, self-worth, and autonomy slipping away.

And while you're tempted to shrug it off as inevitable and blame "getting old" deep down you know...

it's not aging,
it's self-neglect.

But you have the power the end that right now.

It's time to say
"hell yes"
to you.

It’s time to:

  • Cut through the diet culture/influencer BS + get down to what actually works
  • Stop listening to people who are profiting from your body dissatisfaction
  • Prioritize yourself so that age, pain, health, and fitness don’t hold you back from the life you really want
  • Devote that trademark fierce ambition and “healthy hustle” you pour into every other of your life toward YOU – your most valuable asset
  • Recognize that you have a say in the quality of the time, experiences, years, and miles ahead of you – so let’s make them awesome, shall we?
  • Start TRAINING + FUELING to feel stronger and be more resilient, independent, courageous, and dare we say … athletic at any stage of life
And we’re here to help.
where we go all in on ourselves, train + fuel for the lives we want, and unapologetically pursue our goals

Here, we believe that:

  • we were NOT meant to spend our lives dieting
  • being active is a privilege, NOT a punishment
  • it’s not selfish or silly to focus on yourself, your needs, and you goals … it’s NECESSARY

And we believe that when we’re feeling our best and chasing the things that really light us up, we actually make our lives and the world around us better.

So we’re all in to support, educate, and empower women of all ages and abilities to start saying “hell yes” to themselves so that age, pain, health, and fitness don’t hold them back from reaching their goals.

Our highly-effective, no shame, zero BS, one-stop-shop coaching will save you time, energy, money, and keep your sanity intact as exercise + nutrition become things that enhance your life rather than hijacking it.

Because we also believe that going all in on you — your needs, your goals, your big dreams — is what gives you the ultimate freedom and unwavering sense of identity + self-worth to keep showing up for the people you care about most and have the massive impact you dream of creating.

You can do hard things.

We can help you make them easier through proper training + fueling with our game-changing support, systems, and strategies.

1-on-1 Coaching

Fully-customized, high-touch coaching support. We’re not talking about those cookie-cutter programs that you have to struggle to make fit into your daily life. This is a totally personalized experience so you’ll never have to wonder if you’re in the right place — because we’ll make sure of it.

Group Coaching

A powerful + transformative 6-month coaching program for women who want to prioritize their health + fitness for less aches, pain, anxiety, body shame, and that soul-crushing dread of aging. With this curriculum, we’ll take you step-by-step through how to be more active in ways you enjoy. No gimmicks, no diets, no BS. Just results.

Other Resources

Take all the guesswork out of how to get stronger, be more durable, build stamina and endurance, eat healthier, and be badass at any age. We’ve got lots of resources to educate and empower you to make the changes needed to significantly improve your quality of life and your relationship to your body.

Download the Get Strong Guide

it's FREE and it's awesome
Hi there,
I’m Alison - the Founder + CEO

My own journey has taken me from always-injured-and-in-pain-farthest-thing-from-an-athlete in my 20s & 30s to ultramarathoner + competitive weightlifter in my 40s and beyond.

So I’m living proof that athleticism is accessible to EVERYONE and my mission is to help others develop their strength, endurance, resilience, and mental fitness for better quality of life.

My team + I are here to help you stop putting your life on hold due to pain, injuries, and “getting old” and instead get back to the things you really want to be doing — like being active with friends and family, chasing bucket list goals, and feeling badass at any age.

Welcome to the pack, let's hang online.