OUR MISSION is to educate and empower

Active, athletic, and adventurous women

to harness the power of

Intentional training and fad-free nutrition

to reach their goals, improve their quality of life, and make their lives better

Through every era of life

More about us 👇🏻

not your average fitness coaches

We love strong women.

‘Round here, it’s all about empowering you to go do. 

We don’t believe in bogus “lose your belly” marketing, restrictive fad diets, no excuses gym bro motivation tactics, or quick fixes with empty promises.

We want you to be a badass.

And that comes from following the science and providing solid education about strength, cardio, nutrition, and injury prevention for women in motherhood, midlife, and beyond. 

That’s why we exist. To trim the fat out of your fitness– so you can be seriously strong and feel proud saying your age as you watch those jaws drop.

Quick water break

See what's possible
when you commit to getting strong

Meet the Founder

Alison here. When I was growing up, no one, and I mean no one, would have referred to me as an athlete. 

I got into running at age 25 “by accident” –  I went for a walk to cool off after a fight with my then-boyfriend, now-husband and spontaneously broke into a run. I only made it a quarter mile because I was so out of shape, but there was something about that heart-pounding euphoria that kept me coming back for more … and more. 

But I was also plagued by injury after injury. Then, a few days after my 30th birthday, I felt like I had just turned 75 when a broken hip completely changed my relationship with my health and body. I thought this was it. In constant pain. Feeling fragile. Being “the injured and broken one.” That’s how it’s going to be from now on. 

Wow, it’s funny thinking back to those days here on the other side of the 20 marathons and 9 ultra marathons I now have under my belt. 

But that awful experience inspired me to get re-educated so it never happened again. 

And 5 years after that pivotal injury, my passion for strength, endurance, and overcoming injury took me out of my 12-year career in corporate legal and into starting my own business driven by the mission to help others feel strong and durable. 

Now, I am a Level 2 RRCA-Certified Running Coach, Corrective Exercise Specialist, Certified Nutrition Coach, Women’s Fitness Specialist, and a Yoga Medicine® Registered Therapeutic Specialist. And I have extensive experience and training in anatomy, physiology, injury management, and pre-, peri-, and post-menopausal women’s health.

I’ve been featured in articles on Women’s Running, Competitor, LiveStrong, MyFitnessPal, POPSUGAR Fitness, and Prevention for my expertise in running, strength training, injury prevention, nutrition, and yoga. I am also the author of the book, The Durable Runner

Beyond my experience and education– so much of what I do comes from this unwavering belief that I hold. 

A belief that you can be capable and strong at any age. Midlife is just another chapter in a story that you get to write. You’re “built for it” no matter how you feel right now. Strength is accessible to anyone. 

I love watching women book that hiking trip, run around with their kids, or finally get the courage to join the soccer league. When you feel confident enough to make that bucket list and do what you love– you realize that life is just getting started. 


Alison Heilig, RRCA-L2, CES, CNC

Injury Management, Durability & Menopause Specialist

Alison – once the farthest thing from an athlete – started feeling “old” a few days after her 30th birthday when she broke her right hip.

But her story didn’t end there … she is now an accomplished ultramarathoner and weightlifter. Alison is a strength, conditioning + nutrition coach for women who want to be more active, athletic, and durable through midlife, menopause, and beyond.

She is the author of The Durable Runner, the founder of Miles To Go Athletics, a Level 2 RRCA-Certified Running Coach, Corrective Exercise Specialist, Certified Nutrition Coach, and a Yoga Medicine® Registered Therapeutic Specialist.

She has extensive experience and training in anatomy, physiology, injury management, therapeutic exercise, nutrition, and pre-, peri-, and post-menopausal women’s health.

Alison has worked with hundreds of people who went from thinking they were limited by their age, their pain, their injury history, and their lack of athleticism to seeing themselves as capable and strong in their 30s, 40s, 50s, and beyond and achieving their dreams of being active, aging on their own terms, chasing bold bucket list goals, and feeling badass.

Alison has been featured in articles on Women’s Running, Competitor, LiveStrong, MyFitnessPal, POPSUGAR Fitness, and Prevention for her expertise in running, strength training, injury management, nutrition, and yoga.

Alison lives with her husband Chris in Maryland where she thrives on hiking and snuggling with her sweet rescue dogs, Duke and Samson.

Lizzie Shell, RD, CSCS, CPT

Endurance Training +
Performance Nutrition Specialist

Lizzie is a registered dietitian, strength and conditioning coach, and personal trainer with extensive education in nutrition and exercise physiology. 
She gets really pumped about helping people achieve their health and fitness goals through sustainable, fun, and effective training methods and evidence-based, fad-free nutrition. 
Lizzie’s zone of genius is working runners of all levels and abilities to gain the strength, fitness, and confidence to test their perceived limits through training strategically and fueling wisely. She loves to stand by her athletes as they realize their own potential and crush their goals. 
Lizzie wholeheartedly believes and models in her own life that training should be challenging, but fun and rewarding above all else. She is a big fan of strength training for endurance athletes because a strong runner is a faster runner!
When she’s not coaching, Lizzie is walking the walk (or is it running the run????) as a competitive ultrarunner, with success in distances from the marathon all the way up to the 100 miler.
As a Colorado resident, she’s an adventurer to her core and loves ski touring, climbing, and exploring the mountains with her two dogs, Moose and Casco.

Phoebe Hassaine, E-RYT500

Assistant Coach & Yin/Restorative Yoga Specialist

Phoebe is a highly experienced yoga teacher (E-RYT500) in Vinyasa Flow, Restorative Yoga, and Yin Yoga and a group fitness instructor. She is also currently finishing her personal trainer and nutrition certifications through the National Academy of Sports Medicine to enable her to work with clients in a 1-on-1 setting.
Fitness has always been a big part of Phoebe’s life – from growing up a competitive figure skater and to now where you’ll find her enjoying running, hiking & backpacking the Appalachian Trail and National Parks, and snowboarding. 
She loves helping clients achieve or surpass their goals through a combination of challenging, fun, and evidence-based training methodologies and a yoga practice that is restful and rejuvenating to the nervous system.
She loves deep dives into scientific research in Western Medicine as much as she enjoys exploring Traditional Chinese Medicine and Eastern philosophies. Through blending West and East, she specializes in creating accessible and grounded programs to help improve her clients quality of life through strength training, functional mobility, yoga, and fascia release techniques.
She enjoys working with clients to help them explore movement and sensation as a way to deepen their relationship with their bodies. 
Phoebe is a total anatomy nerd who loves to dig deep into the nuances of her client’s unique body structure, injury history, goals, and needs in order to create a fully-customized approach to supporting themselves better without needing to sift through conflicting information from disreputable sources or social media. 
In her free time, she also enjoys seeking out delicious food and is currently writing a book on living with the seasons according to Traditional Chinese Medicine, partly with her own personal illustrations. 

forge you own path.

Redefine what aging looks and feels like.

take control of what this next half of your life will be like.

And anyone who tells you what they think a woman your age should do...

Tell them to shove it.

Where to next?

Go ahead, lap us. This is your moment to go “all in”, charge head first into a program, and commit to you, your health, the lifestyle you dream of, and how you want to feel.