Maybe it looks like:
Pain that keeps flaring up no matter how “careful” you’re being
Fear around lifting, impact, or pushing yourself again
Leaking, pressure, or instability that makes you second-guess movement
Constant exhaustion and nervous system overload
A body that used to be reliable — and now feels unpredictable
And you’re definitely tired of hearing:
“It’s just aging.”
“Rest it.”
“Be more careful.”
“You should stop doing that.”
You want your body to work.
It's a capacity problem.
Your body didn’t fail you.
It just stopped being trained to tolerate:
load
stress
impact
and real life
They either keep you stuck in “rehab” mode or tell you to shrink your life to match your body.
What is BUILT TO LAST?
targeted STRENGTH + MOBILITY training programs with EXPERT coaching support—that proves you can get stronger again.
It’s designed to:
focus on one pain point or limiting system at a time
use structured progression instead of random drills
provide expert guidance on demand
fit into your real life
This is where rehab ends — and training begins again.
The BUILT TO LAST Framework
Calm irritation, restore awareness, and reestablish responsiveness to underperforming systems.
Build controlled strength in those connections, actions, and positions to restore function.
Train your body to handle real-world demands — not just exercises.
This is how fear goes away.
Easy On-Demand Access to the Durability Expert
No Appointments. No Waiting Rooms.
Message us anytime in the app anytime. Get form checks, answers, guidance, and adjustments within 1–2 business days.
It’s like having a durability specialist in your pocket—minus the cost, scheduling, or office visits.
START WHERE YOUR BODY IS ASKING FOR HELP
Expert programming and coaching support for less than $16/week—way less than the cost of physical therapy or sports massage!
Lower Back + Core
Rebuild spine strength, stability, and confidence under load. Stop managing your back — train it to support your life.
$247
Pelvic Floor + Deep Core
Eliminate leaking, pressure, and instability. Train control and confidence from the inside out.
Burnout-Proof Body + Brain
Restore energy, resilience, and nervous system capacity. Stop running on empty — rebuild your ability to handle stress.
Hips
Coming soon!
Knees
Coming soon!
Shoulders
Coming soon!
Feet + Ankles
Coming soon!
Not sure where to start? Start with the area where you're struggling the most.
Most women experience improvements in multiple areas once they start with just one.
Why BUILT TO LAST Works
This works when nothing else did because:
- We rebuild strength—not just flexibility
- We target the root problem—not just the symptoms
- We progress load instead of avoiding it
- We train transfer to real life
- We respect biology, not hustle or fear
This is why results finally stick.
The Value Breakdown
Hire a PT
$275 Initial Evaluation + $125/30min sessions 1x/week for 3 months = $1,775+
And your running and strength training plans are not included in that price.
Get BUILT TO LAST
$299/month × 3 months = $897
Structured running and strength training included, in-app coaching support, and relief without the PT price tag.
- You’re ready to train smart instead of scared
- You want to stop avoiding movement out of fear
- You’re tired of random drills that don’t help
- You want pain relief + confidence — without a huge commitment
- You want to know your body can get strong again
You’re not injured and want to perform better.
- You’re looking for all-inclusive coaching with total body strength, conditioning, and nutrition
If that’s ↑ what you want — BUILT TO PERFORM is your best fit.
Meet Your Coach
Hi, I’m Alison.
At 30, I was told to give up running.
At 45, I’ve racked up 20 marathons, 9 ultras, and a pain-free body.
You wouldn’t know it looking at me now, but for years I felt way older than the date on my driver’s license.
My 20s and 30s? A string of back-to-back injuries:
⚠ Chronic IT band pain
⚠ Runner’s knee
⚠ Shin splints
⚠ Sciatica
⚠ Stress fractures
Then, shortly after my 30th birthday, I ended up in the orthopedist’s office with a hip fracture … talk about feeling “old.”
My body felt like a gradually-rusting cage that kept me from living life on my own terms.
But instead it became the beginning.
Because when no one could explain why I kept getting injured—or how to stop—I built the system I couldn’t find anywhere else.
One that trained me for real-life resilience, not just race day.
It carried me through my 30s and 40s:
✅ Across finish lines
✅ On competitions floors
✅ Onto the podium
✅ Through a midlife career change
✅ Building a business from scratch
✅ And into daily life—without pain, without restrictions
Over the past 15+ years, I’ve helped hundreds of runners, lifters, and hikers go from feeling fragile to feeling powerful. I’ve helped everyday people comeback from devastating injuries to cross finish Iines they didn’t know they had in them.
In 2019, that system became my book: The Durable Runner.
You need a smarter training blueprint.
We know what it’s like to be burned by a program that overpromised and underdelivered.
That’s why we guarantee this: If you complete and track 80% of the workouts we prescribe and don’t feel stronger, more mobile, and more capable in your movement—we’ll refund every penny.
We back this guarantee because our system isn’t theory or AI-generated fluff—it’s 15+ years of real coaching, real data, and real results.
If you do the work and don’t get relief, you shouldn’t pay.
No risk. Just results.
Speaking of results
Take a look at these receipts
"Running again after injury and surgery."
After reading Alison’s book, I knew she could help me. I’m running again after injury and surgery. I’m stronger than I’ve ever been and this is the longest I’ve stuck with an organized plan ever.
I have no concerns that whatever I ask next – whether some new injury or pain or new goal – Alison will have an answer and plan to help. It is so worth it and it works. —Laura
"Easy-to-use pain relief work."
I started working with Alison as I was finishing another round of physical therapy for chronic sciatic nerve pain. I’ve stayed for 5 years because her programs are easy to use and she is so flexible and responsive to my needs as they arise.
Alison is extremely skilled and it’s made a huge difference for me when other things failed to give me relief. I recommend Alison all the time to people who are in pain. —Beth
"Stronger at 60 after hip replacements + fusion."
Alison has changed my life. I am a former runner of 30 years, with osteoarthritis that worsened in my early 50’s. I have had 2 total hip replacements and a spinal fusion.
I have never felt stronger, even simply in the activities in my daily life. I start my day with Alison’s routine in the app and I feel better all day long. It’s such a relief to finally be free of chronic pain. —Laurie
"Back to backpacking pain-free."
I was having a reoccurrence of sciatica that was not going away. I was tired of feeling disabled. I just wanted to be able to live my life and not be in pain. Alison provided compassionate, direct, and clear support.
Now I’m back to backpacking the Appalachian Trail and commuting by bike to and from work regularly—no back pain! —Helen
"PT failed. This worked."
Alison helped me navigate chronic hip pain and get back to enjoying going out for a run again. She got me where physical therapy could not: running while feeling strong and resilient.
I highly recommend her to anyone struggling and feeling like their body is letting them down. Working with Alison not only got me running again, but also got me back to feeling capable in my own body. Thank you, Alison! —Lauren
"My arthritic knee pain is gone."
I was dealing with crippling knee pain for years. But all the doctors would say is that it’s arthritis and I had to lose weight to get relief. The problem was, I was in too much pain to exercise. Alison’s program got me out of pain quickly when no one else would help me … and now I’m down 60lbs! After years of planning my life around my knee pain, it’s not an issue for me anymore. —Leslie
"This program saved me."
I’d been working for two years to fix my back issues and Alison’s program saved me. I love what Alison does so much! —Suzanne
You didn’t build this life to sit out, scale back, or be sidelined.
You don’t need a new body. You need a smarter training blueprint.
$299/month | 1:1 Coaching
Got a question?
We customize it based on your intake assessment. But to get the most out of BUILT TO LAST, we recommend you plan to devote a minimum of 20-30 minutes, 3-4 times/week.
We customize this based on wha you have available butter best results, the following equipment is recommended:
- Dumbbells and/or Kettlebells
- Cable Machine or Long Resistance Band Loops
- Pull-Up Bar
- Stability Ball
- Medicine Balls
- Mini Band Loops
- Bench or Chair
- Foam Roller
- Yoga Blocks
- Myofacial or Tennis/Lacrosse Balls
- OPTIONAL: Barbell and Weight Plates
You can request a substitution anytime if you don’t have certain pieces of equipment.
So, for example if a workout calls for a stability ball, we can swap out those exercises for exercises with similar movement patterns that utilize a different piece of equipment instead.
When you join, you get private access to your coach through the training app.
You can ask any questions that come up about the program or ask us to check your form there.
We typically respond to all messages in the app within 1 business day.
- Upload videos for feedback on your exercise form
- Voice, text, or video message your coach
The majority of our clients opt to continue with us—either through BUILT TO PERFORM coaching or our AGE ATHLETICALLY™ training program. We’ll be sure that you know what your options are for continued support.
The average online personal trainer relationship is 9 months … ours is more than 3 YEARS.
We pride ourselves in providing a customer experience that makes our clients never want to leave.
We collect and utilize your personal data in accordance with our Privacy Policy. We do not sell your personal information to third parties. You may opt out of marketing communications from us by unsubscribing at any time. Disclaimer.